Irvine, Calif. - Randy Waynick, a 25-year veteran of Sony Electronics who once held the position of home products division senior VP, has been named to the newly created position of chief sales officer for key Sony rival
Waynick is now running the company's sales operations and will report directly to Vizio president Ben Wong.
His arrival at the company signals an evolution in the role of the No. 2-ranked LCD TV supplier. Vizio earned its bones as a top-ranked U.S. TV brand by undercutting top-tier brands with high-value entry and mid-range LCD TVs and peripheral products, primarily through high-volume retail accounts including Costco and Walmart.
But as the established TV leaders began lowering prices to compete, Vizio has expanded its value-priced business model and product catalog with leading-edge technologies and feature sets.
The move has kept Vizio in the second market share position for the U.S. and opened Vizio's doors to a broader class of dealers with the ability to sell the latest features and products, including 3D TV, backlit LED LCD systems, and widget-based Internet TV services -- all areas where Sony also excels.
Most recently, Waynick has been the Sony Electronics strategic alliance group senior VP, a position he assumed in April 2009. In that role he was responsible for aligning strategy, resources and development of new products and services across all product categories.
In 2005, he was named the home products division senior VP, directing the marketing of Sony televisions and home audio/video products with specific focus on high-definition TV, and the commercialization of Blu-ray hardware.
He replaced another longtime Sony executive, Michael Fidler, in the post.
Prior to that, he was sales senior VP, handling some of Sony's largest retail accounts, including primary responsibility for the Best Buy account.
Waynick holds numerous degrees, including a Ph.D. in organization and management. His research explored increasing in-store share via customer service techniques and impact of the Internet on the selling Function and role.
Waynick has participated in executive education at the University of Michigan, University of Notre Dame, Harvard University and The Center for Creative Learning. He remains an active professor at two universities teaching marketing, management, e-business, multinational marketing and motivating IT professionals.