– Vizio has entered into a three-year, North American endorsement agreement with
pop-music icon and film star BeyoncÃ© Knowles.
Financial terms of the agreement were not released, but the
contract does provide language that allows the parties to expand the
relationship as Vizio enters new markets around the world.
The agreement grants name and likeness rights to Vizio for North
American advertising, product packaging, Web, promotions, public relations and
point-of-sale materials. The partnership will also allow Knowles to participate
in the design and performance characteristics of new products from Vizio’s expanding
line of audio, visual and Web-enabled products, the company said.
“BeyoncÃ© is in an elite class of entertainers who are globally
known and respected for their talent on stage and in front of the camera,” said
Laynie Newsome, co-founder and sales and marketing communications VP of Vizio.
“We believe both Vizio and BeyoncÃ© are closely aligned as American success
stories who have redefined the rules in our respective industries.”
In a prepared statement, Beyonce’ said, “What I love about Vizio is
how committed they have been to customers and their focus on delivering
tremendous performance at a great value. As a performer, I can relate to that,
because my fans spend their hard-earned money to see me perform, and I give
everything I can to make sure I exceed their expectations. I’m excited to be
associated with such a successful company.”