Vizio Signs Beyoncé To Endorsement Deal

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LAS VEGAS - Vizio has entered into a three-year, North American endorsement agreement with pop-music icon and film star Beyoncé Knowles.

Financial terms of the agreement were not released, but the contract does provide language that allows the parties to expand the relationship as Vizio enters new markets around the world.


The agreement grants name and likeness rights to Vizio for North American advertising, product packaging, Web, promotions, public relations and point-of-sale materials. The partnership will also allow Knowles to participate in the design and performance characteristics of new products from Vizio's expanding line of audio, visual and Web-enabled products, the company said.

"Beyoncé is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera," said Laynie Newsome, co-founder and sales and marketing communications VP of Vizio. "We believe both Vizio and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries."

In a prepared statement, Beyonce' said, "What I love about Vizio is how committed they have been to customers and their focus on delivering tremendous performance at a great value. As a performer, I can relate to that, because my fans spend their hard-earned money to see me perform, and I give everything I can to make sure I exceed their expectations. I'm excited to be associated with such a successful company."


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