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Vizio Reveals Super Bowl Plans

Irvine, Calif. –


said Thursday
that it will kick off its advertising campaign using pop star Beyonce Knowles-Carter as its national spokesperson in the company’s spot airing during
in-game coverage of Super Bowl XLIV on CBS.

Vizio said it will also be the exclusive HD sponsor of the CBS
Super Bowl pre-game show, entitled “The Super Bowl Today Presented by Vizio.”

Vizio said the 60-second Beyoncé spot, which will air in the fourth
quarter of the game, was created by Venables, Bell & Partners of San
Francisco, and was directed by three-time Academy Award nominee for
cinematography, Wally Pfister, best known for his work on “The Dark Knight” and
“Batman Begins.”

“Our new partnership with Beyonce along with this substantial
presence during CBS’s Super Bowl broadcast, demonstrate that Vizio isn’t about
to take its foot off the throttle,” said Laynie Newsome, Vizio sales and
marketing VP. “We may be the No.1 LCD HDTV company in America, but we continue
to operate with the same passion and challenger-mindset’ that has always
driven us.”

Vizio said its sponsorship includes opening and closing billboards
as well as two additional 30-second spots that will air during the CBS pre-game

Vizio branding will also appear on the set and broadcast desk as
well as Vizio HDTVs incorporated into the set design to provide background

This is the second year Vizio has had a presence during the Super
Bowl broadcast.