Irvine, Calif. - Value LCD TV manufacturer Vizio has agreed to an unusual sponsorship deal through which it will serve as executive producer for a new show on Fox Sports Net called "Vizio's Profiles," hosted by Laura Okmin.
The company said the show "represents Vizio's commitment to develop and own branded content across traditional broadcast and online media."
Vizio's Profiles will provide in-depth looks at professional football's biggest stars. The 30-minute weekly show debuts at 11:00 p.m., Oct. 2, on all Fox Sports Network stations.
The first episode will focus on Green Bay quarterback Aaron Rodgers.
"The proliferation of DVRs is forcing every company to reevaluate how it spends its media dollars," stated Jason Maciel, marketing director at Vizio. "Vizio's Profiles represents a shift for us to move beyond traditional media buys to the development and ownership of branded content."
As executive producer, Vizio retains the rights to re-air each episode at Vizio.com following its initial broadcast across on Fox Sports Network stations.
"Vizio is driving its product development to meet the changing way people are consuming media," said Maciel. "As part of that shift, we believe we need to change the way we expose Vizio and its products to potential customers."
In addition to its appearance on Friday nights, segments of Vizio's Profiles will re-air on Tuesdays at 6:00 p.m. and 11:00 p.m, Thursdays at 9:30 p.m. and Fridays at 3:30 p.m.
FSN reaches more than 85 million homes nationally.
Athletes scheduled to appear on the series include Rodgers, Adrian Peterson, Brian Urlacher, Larry Fitzgerald and LaDanian Tomlinson, among others.