Irvine, Calif. -
said Wednesday it has reached a four-year agreement with the Tournament of Roses and ESPN to be the presenting sponsor of the Rose Bowl Game through 2014, as well as the title sponsor of the 2014 BCS National Championship Game.
The Rose Bowl Game will be known as the "Rose Bowl Game presented by Vizio" and the 2014 BCS National Championship game to be hosted by the Rose Bowl in Pasadena will be named the "2014 Vizio BCS National Championship Game."
The deal consists of the multimedia integration of Vizio as part of ESPN's season-long college football coverage, including a new game mark that will be incorporated into all Rose Bowl Game and BCS-related materials, Vizio said.
Vizio also secures logo rights for product packaging, and onsite integration for all Rose Bowl-related events.
The deal will include the Rose Bowl Game's 100th Anniversary, celebrating an unprecedented milestone in college bowl game history.
"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand," said Randy Waynick, Vizio chief sales officer. "Serving as presenting sponsor of the â€˜Granddaddy of all Bowl Games' provides a rare opportunity to reach a captive audience on New Year's Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season."
Vizio America's HDTV and Consumer Electronics Company and ESPN have worked together since 2006. The brand is currently the official HD sponsor of SportsCenter and ESPN College Football and will maintain these positions throughout the term of the deal.
The Rose Bowl Game presented by Vizio is one of five BCS Bowl games that take place annually in four locations: South Florida; Pasadena, Calif.; the Phoenix area; and New Orleans.
All five games will be televised on ESPN as part of a new agreement. The schedule for the BCS Bowl games on ESPN follows.
Â· Jan. 1, 2011, 5:00 p.m. ET, Rose Bowl Game presented by Vizio, ESPN/ESPN Radio
Â· Jan. 1, 2011, 8:30 p.m. ET, Tostitos Fiesta Bowl, ESPN/ESPN Radio
Â· Jan. 3, 2011, 8:30 p.m. ET, Discover Orange Bowl, ESPN/ESPN Radio
Â· Jan. 4, 2011, 8:30 p.m. ET, Allstate Sugar Bowl, ESPN/ESPN Radio
Â· Jan. 10, 2011, 8:30 p.m. ET, BCS National Championship Game, ESPN/ESPN Radio.