Irvine, Calif. –
said Wednesday it has reached a four-year
agreement with the Tournament of Roses and ESPN to be the presenting sponsor of
the Rose Bowl Game through 2014, as well as the title sponsor of the 2014 BCS
National Championship Game.
The Rose Bowl Game will be known as the “Rose Bowl Game presented
by Vizio” and the 2014 BCS National Championship game to be hosted by the Rose
Bowl in Pasadena will be named the “2014 Vizio BCS National Championship Game.”
The deal consists of the
multimedia integration of Vizio as part of ESPN’s season-long college football
coverage, including a new game mark that will be incorporated into all Rose
Bowl Game and BCS-related materials, Vizio said.
Vizio also secures logo rights for product packaging, and onsite
integration for all Rose Bowl-related events.
The deal will include the Rose Bowl Game’s 100th Anniversary,
celebrating an unprecedented milestone in college bowl game history.
“Sports fans, particularly football fans, are a critically
important audience for our brand as it continues to grow and expand,” said
Randy Waynick, Vizio chief sales officer. “Serving as presenting sponsor of the
â€˜Granddaddy of all Bowl Games’ provides a rare opportunity to reach a captive
audience on New Year’s Day. It also provides tremendous marketing potential
leading up to the game during the critical holiday buying season.”
Vizio America’s HDTV and
Consumer Electronics Company and ESPN have worked together since 2006. The brand is currently the official HD
sponsor of SportsCenter and ESPN College Football and will maintain these
positions throughout the term of the deal.
The Rose Bowl Game presented by Vizio is one of five BCS Bowl
games that take place annually in four locations: South Florida; Pasadena,
Calif.; the Phoenix area; and New Orleans.
All five games will be televised on ESPN as part of a new
agreement. The schedule for the BCS Bowl games on ESPN follows.
Jan. 1, 2011, 5:00 p.m. ET, Rose Bowl Game presented by Vizio, ESPN/ESPN Radio
2011, 8:30 p.m. ET, Tostitos Fiesta Bowl, ESPN/ESPN Radio
2011, 8:30 p.m. ET, Discover Orange
Bowl, ESPN/ESPN Radio
2011, 8:30 p.m. ET, Allstate Sugar Bowl, ESPN/ESPN Radio
Jan. 10, 2011, 8:30 p.m. ET, BCS National
Championship Game, ESPN/ESPN Radio.