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Video Game Sales Drop 13% In January: NPD

Port Washington, N.Y. – Video game sales dropped 13 percent in
January, when compared with dollar sales in the prior-year period, according to
The NPD Group.

January 2010 sales of video games were $1.17 billion, down from
$1.34 billion in 2009. Hardware sales were $353.7 million, down 21 percent from
the prior year’s $446.8 million.

Software sales dropped 12 percent, from $682.6 million in 2009,
to $597.9 million in 2010.

Video game accessories sales were the lone growth category,
showing a 2 percent increase in sales. January sales were $217 million, up from
$211 million in the prior-year period. 

The Wii was the most popular hardware unit for the period,
followed by the Nintendo DS, Xbox 360 and the PlayStation Portable.