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Verizon Opens First West-Coast Destination Store

Verizon Wireless’ first Destination Store on the West Coast opened in Santa Monica, Calif., near the famous Santa Monica Pier. It’s the carrier’s fifth Destination Store, and it occupies the same retail space as F. W. Woolworth Company’s first West Coast store, built in 1949. The new store features multiple lifestyle zones, including fitness, music and sports zones where customers try out consumer and business products. Verizon opened its first Destination Store in November 2013 at the Mall of America in Bloomington, Minn., followed by additional stores in Chicago, Houston and Boston.