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Velodyne’s Chrysalis Brand Gets New Distribution

Morgan Hill, Calif. – Powered-subwoofer supplier Velodyne
has expanded distribution of its


brand of powered subwoofers to multiple regional distributors in
the U.S. and Canada to better reach custom installers, the company announced.

 The brand, launched
in May 2008, was originally developed by Velodyne to target national catalog
distributors, who remain the core of the business, the company told TWICE. The
products include in-room and in-wall subwoofers. The also share the same,
performance, technology, quality and specifications as Velodyne-branded
products, the company said.

 The new distributors are


(Illinois, Wisconsin, Indiana and Kentucky),

Big Dog Distributing

(Atlanta, Ga. and Nashville, Tenn.),

Bursma Electronic Distributing

(Michigan, Ohio and Western
Pennsylvania), Cardinal Sales (New York City) and

Pacific Cabling Solutions

(British Columbia, Canada). The distributors sell Chrysalis products to dealers
preapproved by Velodyne, a spokesman said.

“With our recent distribution partnerships, installation
professionals now have greater access to our Chrysalis brand of products,” said
Velodyne president Bruce Hall.

  Chrysalis offers
four series: the Install Advantage series of in-wall subs; the Photon series of
small, Class-D-powered in-room subs; the Bass Matrix series of DSP-equipped
subs with remote controls; and the Starfire series of subs promoted as
affordable and stylish.

Velodyne-brands subs are sold
through reps as well as through regional distributors, whose dealers must be
preapproved to get the products, the spokesman said.