Velodyne's Chrysalis Brand Gets New Distribution

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Morgan Hill, Calif. - Powered-subwoofer supplier Velodyne has expanded distribution of its

Chrysalis Acoustics

brand of powered subwoofers to multiple regional distributors in the U.S. and Canada to better reach custom installers, the company announced.

 The brand, launched in May 2008, was originally developed by Velodyne to target national catalog distributors, who remain the core of the business, the company told TWICE. The products include in-room and in-wall subwoofers. The also share the same, performance, technology, quality and specifications as Velodyne-branded products, the company said.

 The new distributors are

Allnet Distributing

(Illinois, Wisconsin, Indiana and Kentucky),

Big Dog Distributing

(Atlanta, Ga. and Nashville, Tenn.),

Bursma Electronic Distributing

(Michigan, Ohio and Western Pennsylvania), Cardinal Sales (New York City) and

Pacific Cabling Solutions

(British Columbia, Canada). The distributors sell Chrysalis products to dealers preapproved by Velodyne, a spokesman said.

"With our recent distribution partnerships, installation professionals now have greater access to our Chrysalis brand of products," said Velodyne president Bruce Hall.

  Chrysalis offers four series: the Install Advantage series of in-wall subs; the Photon series of small, Class-D-powered in-room subs; the Bass Matrix series of DSP-equipped subs with remote controls; and the Starfire series of subs promoted as affordable and stylish.

Velodyne-brands subs are sold through reps as well as through regional distributors, whose dealers must be preapproved to get the products, the spokesman said.


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