Las Vegas - Variety and Deloitte are holding a panel during panel during International CES called "Understanding the Connected Consumer."
The panel, to be held Friday, Jan. 8 from 4 p.m. to 5 p.m. in Room SV222 at the Las Vegas Convention Center, will feature up to five top level executives from, TV, home entertainment and mobile industries.
Confirmed panelists include: David Bishop, president/worldwide, Sony Pictures Home Entertainment, and George Linardos, media VP at Nokia. The panel will be moderated by Ed Moran of Deloitte.
The panel will discuss digitization and changing consumer preferences continue to transform the media and entertainment industry, Variety said.
Among the topics to be discussed will be:
- generational preferences for traditional and emerging media devices and platforms;
- the evolving adoption of mobile devices, social networking and interactive gaming;
- reactions to, and interactions with, conventional and next-generation advertising; and
- emerging consumer preferences, and the implications for advertisers, content companies, distributors, developers and device manufacturers;
Deloitte has timed this panel discussion for the release of the fourth-edition "State of the Media Democracy" survey. It reveals consumer behaviors across the generations and what their future media preferences are likely to be.