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Valas To Exit After 12 Years With NARDA

Elly Valas has resigned as president/CEO of the North American Retail Dealers Association (NARDA) following 12 years of service with the trade group. She will remain in her post through January 2004 and the Consumer Electronics Show unless a successor can be found before then.

Valas, who was a guest speaker at last week’s AVB/Brand Source convention, here, told TWICE that “All organizations need new blood,” and that she “felt it was time to move on.”

Valas, who was also a past president of NARDA, from 1987 to 1988, said she would continue to work with the group on its NARDA Vision Program, although her new focus will be on management training and consulting within the CE and major appliance industries. She is also working on two books: “Guerilla Retailing,” for the Guerilla Marketing Association, and “Lessons I Learned On the Back Nine,” applying golf’s lessons to business.