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V, Inc. Slashes Flat-Panel Pricing

Costa Mesa, Calif. — V, Inc. said it will ship in mid-November a VIZIO-branded fully integrated 37W-inch high-definition LCD TV at a $1,499.99 suggested retail price, one of the industry’s lowest price points for the screen size.

Company also announced a price cut on its popular 50W-inch plasma model to $2,699.99, also one of the industry’s lowest price points for the screen size.

The price moves come on the heels of recent cuts in plasma pricing by Panasonic and immediately before a range of cuts on LCD TVs from Sharp. In both cases, V, Inc. is announcing significantly lower entry price points than those first-tier manufacturers.

V, Inc., which has a large business through the Costco warehouse club, has made significant market share gains in recent months, helping it break “into the top 10 flat-panel TV brands.”

The 37W-inch VIZIO L37HDTV features a native resolution of 1,366 by 768 pixels and offers an 8ms response time, V, Inc. said. The model includes both ATSC and NTSC integrated tuners, features 3:2 pull-down, powered speakers, tabletop stand, universal remote control and a picture in picture function.

Inputs include HDMI, HD component video and 15-pin D-sub RGB.

At the same time the high-definition 50W-inch plasma monitor P50HDM was reduced to $2,699.99, significantly shattering the $3,000 threshold and ranking it among the lowest prices in the industry for the screen size.

Model P50HDM features 1,366 by 768 pixel resolution, 1,000 ANSI Lumens of brightness and includes Faroudja DCDi motion-adaptive de-interlacing. V, Inc. said the panel’s contrast ratio is rated at 10,000:1.

Inputs include 15-pin D-sub VGA, two component video and two HDMI. Other features include built-in speakers, tabletop stand and universal remote control.