U.S. Open Coverage Expanded 3D Content Options

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 Secaucus, N.J. - The recently concluded 3D coverage of the U.S. Open Tennis Championships, sponsored by Panasonic, was carried by four major satellite, cable and telco multichannel TV providers and was expanded to more than 48 hours of 3D programming over seven days.

The coverage was available on DirecTV's n3D Powered by Panasonic, Comcast Xfinity 3D, Cablevision's iO TV and Verizon's FiOS system.

In addition, the men's and women's finals were also available in 3D via the Internet on the

USTA's website

), utilizing the NVIDIA 3D viewing platform.

Panasonic was the official consumer electronics sponsor of the event. 

"We've always said that sports bring out the best in 3D, and the strong response from system operators and the public proves it," said Eisuke Tsuyuzaki, Panasonic's chief technology officer. "When you are watching a match in 3D in your home, the sense that you are actually there and a part of the action simply can't be beat."

Steven Roberts, DirecTV's programming, strategy and development senior VP, said viewers responded enthusiastically to the expanded coverage.

"This was one of the most-watched 3D events on the DirecTV 3D platform," Roberts said. "This is the second year that we have carried the U.S. Open Tennis Championship in 3D, and we look forward to continuing our relationship with Panasonic and the USTA to bring even more compelling tennis programming in 3D to DirecTV customers nationwide."

The production covered matches in both Arthur Ashe Stadium and Louis Armstrong Stadium with some eight hours more 3D content and matches from Louis Armstrong stadium for the first time.

In all, 14 cameras were used to televise the 3D matches, double 2010, with three used specifically for low-angle 3D shots.

A separate robotic 3D camera captured images of players during breaks, and Panasonic's AG-3DP1 prototype as well as one fly-by-wire system were also used, Panasonic said.


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