Wildomar, Calif. - Ultrasone announced it will now be offering headphone listening stations for its dealers.
Designed to be displayed on either a store shelf or tabletop, the listening station accommodate up to four Ultrasone headphones. A spokesman for the company said the stations currently feature the Zino, HFI-450, DJ1 and Pro 650 headphones, but the SKUs can be switched out if the retailer would like to showcase other models.
Each listening station also comes with a Presonis headphone amplifier and a preloaded MP3 player. Headphone specs and insert holders to display point-of-purchase materials are also included.
"Our retailers have asked us for support in providing the ‘Ultrasone Experience' to their customers and we've listened," explained Paul Taylor, president of Ultrasone, in a statement. "As our brand continues to gain in-store presence with leading musical instrument and consumer electronic retailers, it's critical that customers have a chance to experience why our headphones are regarded as the world's best."
The stations are currently featured in Fry's, and the spokesman for Ultrasone said a number of "smaller CE retailers are about to come on board."