Wildomar, Calif. –
Ultrasone announced it will now be offering headphone listening stations for
its dealers.
Designed to be
displayed on either a store shelf or tabletop, the listening station
accommodate up to four Ultrasone headphones. A spokesman for the company said
the stations currently feature the Zino, HFI-450, DJ1 and Pro 650 headphones,
but the SKUs can be switched out if the retailer would like to showcase other
models.
Each listening
station also comes with a Presonis headphone amplifier and a preloaded MP3 player.
Headphone specs and insert holders to display point-of-purchase materials are
also included.
“Our retailers
have asked us for support in providing the ‘Ultrasone Experience’ to their
customers and we’ve listened,” explained Paul Taylor, president of Ultrasone,
in a statement. “As our brand continues to gain in-store presence with leading
musical instrument and consumer electronic retailers, it’s critical that
customers have a chance to experience why our headphones are regarded as the
world’s best.”
The stations are
currently featured in Fry’s, and the spokesman for Ultrasone said a number of
“smaller CE retailers are about to come on board.”
