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Ultra HD, OLED Unveilings In IFA Spotlight

BERLIN – If what was seen in the two dozen exhibit halls at the IFA show, here, can be believed, Ultra HD and OLED are decidedly the future of TV.

Nearly every TV maker is exhibiting UHD in their booths, and several — LG, Panasonic, Philips, Samsung, Sony and Toshiba — have used the show to launch new and/or updated Ultra HD and OLED models.

In Samsung’s case, it’s both. The company is exhibiting the first 4K OLED Ultra HD TVss, 55-inch flat and curved models. Michael Zoeller, Samsung’s European TV head, indicated one or the other or both could appear on the market within the next few months, likely not until next year. Price was not announced, either.

Samsung also took the wraps off the first curved LED LCD UHD, a 65-inch model, which has no availability date or pricing.

However, Samsung indicated the new 98-inch S9-series Ultra HD TV, unveiled here, could go on sale in a few weeks. While no official pricing was announced, a company representative speculated a $55,000 to $60,000 range. The 110-inch Ultra HD model from Samsung was also on display at IFA. Availability and pricing details will be announced “soon.”

LG Electronics showed its full upscale TV lineup, which includes an upgraded version of the 84-inch Ultra HD TV (Model 84LA9800) and more affordable 55- and 65-inch Ultra HD TVs (LA9650 series), as well as its curved OLED TV (model 55EA9800), and the Gallery OLED TV (model 55EA8800).

Philips said its 65- and 84-inch PFL9708-series models with its three-sided Ambilight technology are available in Europe now.

Toshiba exhibited its already available M9 Series Cloud TV Ultra HDs, the 58-inch 58M9363DG (2,999 euro), the 65-inch 65M9363DG (5,999 euro) and the 84-inch 84M9363DG (19,999 euro).