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Ultimate Opening In Pennsylvania

York, Pa. –
Ultimate Electronics, which opened its first East Coast store last month in Massachusetts,
will enter the Pennsylvania market this summer.

According to a
report in the York Daily Record, the Rocky Mountain-based chain will occupy a
former Circuit City store in nearby Springettsbury Township. The newspaper
cites leasing director David Nicholson of LMS Commercial Real Estate in Lancaster
County, who said Ultimate leased the storefront earlier this year.

In its new digs,
Ultimate will go head-to-head with hhgregg, which opens its first stores in
both York and Lancaster, Pa., on Thursday.

As previously
reported in TWICE, hhgregg will open six locations in the Keystone State in
total this month, as well as new stores in Maryland and Virginia.