Ultimate Enters Pacific Northwest

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Tigard, Ore. - Ultimate Electronics has entered the Pacific Northwest with a new showroom here near Portland, raising the store count to 46.

The CE and appliance chain, which was brought out of bankruptcy in 2005 by investor Mark Wattles, has quietly added some 14 stores in 10 new states this year, including Massachusetts, New Hampshire, New York and Pennsylvania.

Portland is familiar turf for Wattles, who founded the now-defunct Hollywood Video chain in nearby Wilsonville, Ore.

The Tigard store, located in a former Levitz, heralded its opening last week with a "Doorbuster Preview Night" sale that included a 42-inch Panasonic plasma TV for $400 and a JVC HD-camcorder for $397, The Oregonian reported.

Wattles told the newspaper that he plans to open another two to four stores in the state.


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