TWICE's Bruce Alpert, 1952-2011

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Bruce Alpert, 59, one of the original members of the TWICE staff and former associate publisher, died suddenly in his home, here, earlier this month.

He left TWICE four years ago due to chronic health issues.

Alpert was a longtime advertising salesman and publishing executive here, who worked mostly on retail-oriented publications.

He had two stays at TWICE, the first from 1986 to the early 1990s and then from the late 1990s through the late 2000s.

In between his two stays at TWICE, Alpert worked on weekly trade publications owned by TWICE’s then-owner, Reed Business Information — Furniture Today and Home Textiles. Alpert was also a publishing executive with Dealerscope for a time, before rejoining TWICE.

In the early 1980s Alpert worked in advertising sales at Home Furnishings Daily (now HFN) on the housewares section and on monthly trade publication Toy & Hobby World.

Among his hobbies Alpert completed six New York City Marathons and numerous triathlons, and he loved to travel the world.

He is survived by his mother, Selma Alpert of Boca Raton, Fla.; his sister, Karen Singer of Fort Lauderdale, Fla.; and many industry friends and colleagues.


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