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TWICE’s Bruce Alpert, 1952-2011


Bruce Alpert,
59, one of the original members
of the TWICE staff and
former associate publisher,
died suddenly in his home,
here, earlier this month.

He left TWICE four years ago
due to chronic health issues.

Alpert was a longtime advertising
salesman and publishing executive here,
who worked mostly on retail-oriented publications.

He had two stays at TWICE, the first from 1986
to the early 1990s and then from the late 1990s
through the late 2000s.

In between his two stays at TWICE, Alpert worked
on weekly trade publications owned by TWICE’s
then-owner, Reed Business Information — Furniture
Today and Home Textiles. Alpert was also a publishing
executive with Dealerscope for a time, before
rejoining TWICE.

In the early 1980s Alpert worked in advertising
sales at Home Furnishings Daily (now HFN) on the
housewares section and on monthly trade publication
Toy & Hobby World.

Among his hobbies Alpert completed six New
York City Marathons and numerous triathlons, and
he loved to travel the world.

He is survived by his mother, Selma Alpert of Boca
Raton, Fla.; his sister, Karen Singer of Fort Lauderdale,
Fla.; and many industry friends and colleagues.