NewBay Media has acquired TWICE from Reed Business Information U.S., effective Dec 1.
TWICE will be published as part of NewBay’s line of print, online, and in-person products and services.
Fellow Reed Business Information U.S. publications Multichannel News and Broadcasting & Cable were also part of the sale.
The addition of these three powerful brands extends NewBay Media’s significant reach in the broadcast television and consumer electronics markets, the company said in a statement.
“From the quality of their publications, the knowledge and background of their executives, and obvious synergy, editor in chief Steve Smith, myself and the rest of the TWICE staff believe this will be a perfect match,” said Marcia Grand, publisher of TWICE.
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading Web sites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance, and more for the cable and telecommunications industries.
“We’re truly excited to have the opportunity to work with this talented team and to have these market-leading brands join the NewBay family,” stated Steve Palm, CEO, NewBay Media. “This acquisition further demonstrates NewBay’s commitment to our goal of delivering value to our advertisers, readers and partners in these critical markets.
“With this acquisition,” continued Palm, “NewBay adds significant depth and breadth to its existing portfolio of broadcast properties, including TV Technology and Television Broadcast, and consumer electronic properties, including Residential Systems.”
NewBay Media’s market leading brands are centered on five vertical markets — pro audio, broadcast and video, musical instruments, A/V-consumer electronics, and K-12 education. NewBay publishes and produces more than 40 publications and show dailies, 50 Web sites, 30 daily and weekly e-newsletters, three Expos and more than 50 custom publishing efforts, annually. NewBay reaches more than 3 million readers in print and 1 million online and in person — around the world in more than 100 countries. Additional information on NewBay can be found by visiting www.nbmedia.com.