TWICE Retail Panel Sees Q4 Sales Growth

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NEW YORK — Retailers are looking past this summer’s placid CE sales to a more robust holiday season.

Despite pockets of strength and gains over 2009, business has been coming in fits and starts through the summer months, adding urgency to a strong finish to 2010, according to dealers, distributors and buying group executives comprising the TWICE Retail Roundtable.

A Yuletide recovery appears to be in the offing, fueled by pent-up consumer demand and enticing new CE devices and form factors, including 3D and IPTVs, motion-sensor gaming and tablet PCs.

Also priming the pump will be a surfeit of bundled promotions and ever-earlier holiday sales events designed to deliver value to recession-weary shoppers.

Still, the “new frugality” will force retailers to work even harder to generate traffic and close sales, while lower average selling prices will require more turns and tighter expense controls to achieve profitability.

The panelists, who represent the major CE distribution channels, first gathered at International CES in January, and were reconvened virtually for this midyear review.


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