Peter Weedfald, a longtime CE exec, appointed to the newly created position of sales senior VP at Sharp Electronics Marketing Company of America (SEMCA). Sharp has long-time CE executive. Weedfald will oversee U.S. and Latin America sales of Sharp consumer products, including TVs, audio and home appliances. He will start June 1 and report to SEMCA president Jim Sanduski … John A. Malone hired as sales senior VP at Escort, where he will directly oversee all sales-related business units including retail sales, direct- to-consumer sales, consumer service and sales support … Global distributor Tech Data named Joe Trepani chief financial officer, Americas, and promoted Jeff Taylor to corporate controller. Both carry senior VP titles … Rob Palmer named chief creative officer of Fuhu, a newly created role … Tom Shankle named sales manager at Video Mount Products … Former J&R Music World senior merchant Jack Wahrman joins Lower Manhattan A/V specialty dealer Capital Audio & Electronics as marketing VP … Mega Group USA adds Brooke Feldman to marketing team, reporting to marketing and CE executive VP Jim Sendrak … Victor Berrios named Technology VP at the Zigbee Alliance … John Trimbach named western regional sales manager at Russound. He was most recently director of sales for Sookbox, and, prior to that, Autonomic Controls … Michael Cellura joins Atlona as a regional sales manager for the commercial team, responsible for managing Atlona’s commercial sales representatives, direct dealers, and distribution partners in the Central region of the United States … Haier American promotes Paul Riley to sales and marketing senior VP and Sanjay Gupta to senior VP and business unit leader, platform solutions. Riley succeeds Rian Cain who has left the company to pursue other opportunities.