Faisal Masud, former Groupon and eBay exec, has joined Staples as executive VP, global e-commerce. In this newly created role, Masud will be responsible for leading online and digital growth. He will report to Demos Parneros, president of North American stores and online for Staples ... Judy Schmeling, HSNi’s executive VP and chief financial officer, has been named COO, effective immediately, and continues as chief financial officer. HSNi also promoted Michael J. Attinella chief financial officer of HSN and chief accounting officer of HSNi. He most recently served as senior VP, chief accounting officer and corporate controller of HSNi. Patrick Vonderhaar was elevated from VP and corporate controller to chief financial officer for Cornerstone Brands … Jonathan Elster, former president/CEO of SED International, joins home and car electronics distributor Audio America as CEO, replacing Ryan Munder who will remain as chairman … Jeff Balagna joins Sears Holdings as executive VP and chief information officer, joining Sears from Eli Lilly, where he held the same post.