New York – TWICE has been named today to BtoB magazine’s
Media Power 50 list of the best advertising vehicles for the second time.
methodology of the
includes both objective and subjective criteria. Its editors and
reporters evaluated such data as ad revenue and audience, and interviewed top
media buyers, advertisers and industry analysts for their opinions on the most
powerful and targeted B-to-B advertising venues.
The report, released in BtoB’s May 14 print issue and
online, is divided among the following categories: general news, business news,
online, social media, TV and radio, out of home, tech, and vertical and
includes such familiar names as The Wall Street Journal, The New York Times,
Fortune/CNNMoney.com, Google, Barron’s and NBC’s Meet The Press, to name a few.
TWICE, which last made the Media Power 50 in 2009, is listed
in the vertical area along with American Banker, Architectural Record,
Automotive News, Wired and Woman’s Wear Daily (WWD/WWD.com).