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Tweeter Taps Into NPD Data

Port Washington, N.Y. — Market research firm The NPD Group has added Tweeter to its retail client roster.

The multiregional A/V specialty chain is now using NPD’s store level, point-of-sale (POS) data to gauge store performance in specific markets across the United States. The information will be used to help Tweeter drive strategic and tactical business decisions, NPD said.

NPD’s POS data for the consumer technology industry measures sales, market share and other key metrics for 50 designated market area (DMAs) in the United States.

“This is the first time Tweeter, which is a regional retailer, is able to truly monitor market share by DMA,” said Tweeter chief marketing officer Philo Pappas. “The company now has the ability to analyze market share performance in specific markets and customize marketing and sales strategies accordingly.”

“This information allows Tweeter, as well as other retailers and manufacturers, to collaborate and identify high- and low-performing markets by comparing distribution, pricing, share, and sales rate,” said Karyn Schoenbart, president and COO of The NPD Gr