SAN DIEGO – Televisions priced at $1,000 or less currently make up 70 percent of retail shelf placements, according to recent findings by retail market research firm Gap Intelligence. The firm said that more than 80 percent of TVs in stores are now priced at $1,500 or less.
“The prevalence of HDTVs in retail priced below $1,000 indicates that shoppers are still sensitive to the costs associated with a new TV. Despite the hype surrounding more expensive Ultra HD or smart models, many shoppers are still focused on the sub-$1,000 threshhold,” stated Deirdre Kennedy, Gap TV market analyst.
Gap bases its findings on inspections and reports for its retail panel consisting of Best Buy, BJ’s Wholesale Club, Costco, Fry’s Electronics, hhgregg, Kmart, Sam’s Club, Sears, Target and Walmart.