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Troetti Outlines Plans For Coby Electronics

LAKE SUCCESS, N.Y. — Since being
named the new president of Coby
Electronics last month, Mike Troetti
said he will look to expand the valuedriven
electronics vendor’s distribution,
focusing on midsized accounts that can
help to drive the brand message.

Troetti, who is the former president
of Sharp Electronics’ U.S. marketing
company, was brought into the company
in a corporate realignment that saw
Young Dong Lee, Coby founder and
former president, shifting to the CEO
role, while Sam Oh, former senior VP,
advanced to COO.

Troetti’s extensive background in
TV marketing and sales should also
help grow Coby’s expansion into the
larger-screen LCD TV business.

“Coby has made great strides entering
new markets and product categories
and achieving robust
sales even in a
recessionary climate,”
Lee said in a statement
announcing the moves.
“The new structure of
our executive leadership
is part of our longterm
strategic vision
to ensure solid, broadbased
growth well into
the future.”

Troetti will leverage his nearly 30-
year experience in the consumer electronics
space — he earlier served at
Panasonic for 23 years rising to the level
of president of the home and commercial
products division — to build
relationships for his new company.

He will also implement new longrange
goals and strategies for continuous
growth, while reporting directly to
Oh and Lee.

Oh called Troetti “a
tactical thinker who
will contribute in very
real and important
ways to Coby’s growth
and prominence in the
CE industry.”

Under the new corporate structure ,
Troetti will lead an executive
team including: Joe Giametta,
sales VP who is a six-year company
veteran, and Michael Paladino, senior
marketing manager, who has led Coby’s
brand marketing and product development
programs since joining the
company in 2009.

Also reporting to Troetti will be
Raymond Kim, finance VP; Jones Kim,
global planning controller and director; Daniel Song, operations and global
credit director; Charles J. Alaimo,
global human resources director; John
Fletcher, purchasing manager; and Vincent
Castiglione, general counsel.

“I want to go after more of the NATMand
PRO Group-type dealers, because I
think we can offer a good value proposition
to them,” Troetti said of his early
target in his new post. “By category, the
company is focused most on MP3 players
today, but for growth we are looking
at LCD TV in larger screen sizes.”

The company is also a growing supplier
of digital photo frames, portable
DVD players, stereo headphones,
DVD players and Snapp! compact digital

Meanwhile, in his new role as CEO,
Lee will focus on reinforcing and expanding
Coby’s operational efficiencies
to grow the overall worldwide business.

Oh will concentrate on identifying
future designs and trends to execute the
company’s long-range product development