Portland, Ore. – Triad Speakers
will shift management responsibilities within the company after the February
2011 retirement of sales and marketing director Paul Scarpelli, who has been
with the company since 1996.
National sales manager Bruce
Franklin will become director of North American sales, and marketing manager
Paul Teixeira will become marketing director. Mike Budd, director of international
sales and business development, will remain in that position. All will report
to president and founder Larry Pexton.
After his retirement, Scarpelli will
consult for Triad and “continue as the face of Triad on the Internet, with
contributions to AVS Forum and other A/V sites,” said Pexton, who credited
Scarpelli “as being a driving force behind the brand’s growth to a leading
architectural brand in the custom channel.”
“Paul simplified Triad’s core message to
succinctly convey our unique strengths: build-to-order in America; consistent
performance from premium components; custom colors/sizes and great customer
service,” Pexton said.
When Scarpelli started with the
company, Pexton continued, “most dealers where cherry-picking; we weren’t
selling many systems. Early on he pushed for changes so that our product line
would be intuitive; he took the company in the direction of offering complete
systems and influenced dealers to purchase them.”
Said Scarpelli, “I look forward
to stepping back a bit and enjoying life.”
