Trans Global To Market Hisense TV Lines

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Boca Raton, Fla. — Hisense Electronics, one of China’s largest TV manufacturers, has signed on Trans Global Consulting and Marketing Group (TGC), based here, to launch products under the Hisense brand in the North American retail and OEM markets.

Trans Global Consulting is operated by the same sales, marketing and product development team that now runs Titan Global Commerce, marketer of Epoq-branded TVs in North America. The team will continue to operate both Trans Global Consulting and Titan Global Commerce as separate operations.

Daniel Sparrow, TGC principal, said Hisense is looking to build a major presence in the United States with flat-panel and rear-projection television products and set-top boxes. Plans are to offer products to a wide range of distribution channels, from leading mass merchants to custom and home theater installation specialists.

Currently, TGC is selling Hisense-branded plasma and LCD TVs to the Shop At Home Network and Tiger Direct, Sparrow said.,

Trans Global Consulting will also assist Hisense in product design and technology, and will help with sales and distribution to retail and OEM/ODM accounts in North America.

Initial product lines will include a line of fully integrated LCD TVs with screen sizes of 20 inches, 26 inches, 32 inches, 37 inches, 42 inches and 55 inches. Shop At Home Network is currently selling the 37W-inch model at $1,399.99.

Additionally, the company is also offering HD plasma displays in the 42W-, 50W- and 63W-inch screen sizes. All plasma models feature integrated analog and digital tuners, DVI/HDCP inputs and high definition resolution. Shop At Home Network is offering the 42W-inch HD model at $2,599.95.

Select step-up LCD and plasma models will also include USB inputs and JPEG image viewers, to play still digital images on the display screen, Sparrow said. In the near future, the company will introduce large screen rear-projection DLP TVs.

Sparrow said the company’s strategy is to offer products with tier-one performance levels at price points that are competitive with aggressive Asian TV competitors.

Strong points of the Hisense product line include Faroudja DCDi video processing in select models, 3:2 pull-down, and ATSC tuners in larger screen sizes. The company will introduce flat-panel HDTV sets with digital cable ready capability in forthcoming lines, Sparrow said.

In addition to televisions Hisense is noted as a manufacturer of mobile phones, major appliances and network IT devices.


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