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Toys‘R’Us To Match Prices Online

Wayne, N.J. – As it gears up for the coming holiday selling season, Toys“R”Us said it will extend its in-store price match guarantee to 11 online competitors.

The 11 include the e-commerce sites of Best Buy, Fred Meyer, Kmart, Meijer, Sears, Target and Walmart, as well as No. 1 e-tailer and several baby product specialty sites.

The top toy chain already matches in-store pricing on identical items when a local retailer’s current print ad is presented at checkout.

The latest move, said chief merchandising officer Richard Barry, was designed to “to take away any concerns our customers might have about maximizing their budgets. With online shopping growing rapidly, the addition of online competitors to our already strong price match guarantee enables consumers to take advantage of our vast assortment … while being assured they are getting the best price.”

The price-match policy excludes third-party sellers and will be suspended during Black Friday week.