Toshiba Readies Back-To-School Lineup

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NEW YORK

— Toshiba’s digital products division revamped its entire line of Satellite laptops and netbooks for the back-to-school selling season.

The across-the-board refresh includes the addition of new lower-cost laptops and netbooks that will appeal to consumers hurting from the ongoing economic crunch. On the other end of the price spectrum is the A665 3D-edition entertainment notebook that also features a Blu-ray Disc rewriteable drive.

Philip Osako, Toshiba’s product marketing director, digital products division, is looking for this year’s back-to-school season to be a bit better than 2009. However, he added that unlike other seasonal selling periods, back-to-school is somewhat immune to economic pressures because parents have to buy laptops for their children going off to college.

“A laptop is now a necessity,” he said. The A665, $1,599, has a 120Hz 15.6- inch LED backlit 3D and comes with a pair of active-shutter 3D goggles, said Osako. It ships on June 20.

While 3D movies are all the rage right now, Osako believes gamers will be the driving force behind 3D adoption in computers.

“From a gaming point of view, 3D is a good fit. The movies will come later,” he said, adding that already there are many 3D PC games already available.

The A665 also features Toshiba’s Fusion X2 finish, which is a combination of a textured and glossy surface that is on the unit’s case and palm rest.

Other specifications include an Intel Core i7 740QM processor, Nvidia, Ge- Force GTS 350M with 1GB of discrete DDR3 memory, 4GB of DDR3 memory, 640GB hard drive, Harman/Kardon speakers, webcam with facial recognition, combo eSATA/USB port, HDMI port and 802.11b/g/n Wi-Fi.

On the other end of the price spectrum are Toshiba’s C600-series laptops. Osako said to help consumers impacted by the ongoing economic crunch, Toshiba rolled out the C600 series, which starts at $450 for a basic laptop.

The C600 series includes 15.6-inch and 14-inch screen-size models with hard drives ranging from 250GB to 320GB, 802.11n Wi-Fi, a DVD Super- Multi drive, and a choice of Intel Celeron or AMD Athlon processors.

The C600 started shipping on June 20. Toshiba has also introduced a budget netbook, the NB250. It lists for $299, has a 10.1-inch display and uses an Intel Atom processor.

For the back-to-school shopper Toshiba has revamped its L series, adding an ultra-portable 13.3-inch model to its current line of 14-, 15.6- and 17-inch laptops Osako said.

The four models in the series are the L635, $619; the L645, $515; the L655, $569; and the L675, $599. All ship on June 20.

The L-series notebooks are available with Intel Core i3 and Core i5 Turboboost processors. AMD Athlon II and Turion II dual-core processors along with Phenon II triple- and quad-core processors are optional features. Other configuration possibilities include up to 4GB of DDR3 memory, 250GB to 500GB hard drives, and all are eco-friendly, meeting the EPEAT Gold Status. The models come in steel gray, black, red, white and brown.

Toshiba’s ultra-thin T200-series portfolio also has two new designs, the T215 and the T235. Pricing starts at $469, and these units also ship on June 20.

The 3.3-pound T215 has an 11.6-inch LED backlit LED display and is available with an AMD Athlon II Neo singleor dual-core processor, a 320GB hard drive and 2GB of DDR3 memory.

The 13.3-inch T235 weighs in at 3.9 pounds and can be equipped with either an Intel ultra-low-voltage Pentium dual-core processor or AMD’s Athlon II Neo or Turion Neo. It has the same hard drive but doubles the amount of memory to 4GB.

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