Toshiba used the buying frenzy that generally greets the pre-Super Bowl period to jointly promote its big-screen TVs and HD DVD players with regional retail accounts.
The promotion offered purchasers of any Toshiba TV 42W inches and larger and a Toshiba HD DVD player an instant $200 rebate. Separately, HD DVD player purchasers were offered three free HD DVD discs.
The promotion ran from Jan. 28 through Feb. 4 at Best Buy, Fry's, Video Only, American, Conn's, P.C. Richard & Son, Crutchfield, hhgregg and ABC Warehouse stores.