Top 25 PC Retailers 2009 Sales Rise 5%


The ongoing recession in 2009 did little to dampen PC and related product sales, according to TWICE’s Top 25 PC Retailers Report.

The report, compiled by The Stevenson Company, tagged sales for the year at $47.138 billion, up 4.9 percent from 2008.

Best Buy

once again led the way, easily outpacing second-place Apple with $14.5 billion in sales, a 16.1 percent increase. Best Buy certainly benefitted from Circuit City’s departure from the retail landscape, along with healthy sales of portable computer products that started in the latter half of 2009.


’s second-place showing is a new company high, and it supplanted Dell, which fell to fourth on the list. Apple’s jump took place despite a 3.5 percent sales falloff . The company’s retail sales totaled $5.7 billion for 2009, down from the $5.9 billion made in 2008. The 2008 figure is dramatically different from what was noted on TWICE’s Top 25 PC Retailers Report last year. According to The Stevenson Company, Apple restated its earnings after altering the way it tracks its own retail sales, so Stevenson altered the 2008 figure accordingly.

Apple’s ascension also can be attributed to its ability to keep its sales almost level with the prior year, while Dell experienced another double-digit drop, shoving it below third-place Walmart.


managed to nudge sales up just a bit, 1.6 percent, to $5.6 billion. Fourth-place


saw sales fall 18.2 percent, a performance almost as bad at the 19 percent loss posted in 2008. Dell was the only PC vendor to not post double-digit unit shipment increases in the last quarter of 2009, according to IDC and Gartner.

grabbed Circuit’s old No. 5 position on the list, as it managed to push out a slight 1.8 percent increase on sales of $1.7 billion for the year.




also climbed several positions on the list.

Target jumped from ninth to sixth on very healthy sales increase of 12.2 percent to $1.4 billion. The bulk of this increase was attributed to increased netbook sales and peripheral sales, primarily external hard drives.

Amazon experienced the greatest growth of any retailer on the Top 25, 44.6 percent on $1.4 billion in sales. This moved the online retailing giant to seventh from 10th place. Part of the increase is due to the very strong Kindle and netbook sales the company reported last year.

Office Depot

slipped one slot to eighth in 2009, even though sales were up 3.8 percent to $1.3 billion.

No. 9


jumped the largest number of spots, four, last year, to just nudge out


. The company picked up the Circuit City brand, which it is using as an online store, and busily continued opening new CompUSA locations in 2009. The company’s operations gave it $1.3 billion in sales, a 16.5 percent increase.

No. 10


had a strong year, with a 10.7 percent increase in sales for a total of $1.3 billion. The company was helped along by strong computer, ink and toner sales for the year.

Regional retailer

Micro Center

maintained its status quo, remaining in 11th place on sales of $1.1 billion, up a very strong 18.9 percent.

No. 12


also enjoyed a very good year, with sales rising 24.6 percent to $973 million. This boosted the warehouse club’s position up two places from 2008.

Fry’s Electronics

, No. 13, had a somewhat static year, with sales slipping a miniscule 0.6 percent to $896 million.

Buoyed by good portable computer sales,


moved up three places to No. 14. The PC maker and online retailer generated $822 million in sales, a 19.6 percent jump.



Sam’s Club

swapped positions this year, with the warehouse club taking No. 15 away from RadioShack, which in turn fell to No. 16.

Sam’s sales rose 18.6 percent to $817 million, while RadioShack’s sales were dead flat for the year, $753 million.


suffered a slight falloff, 4.9 percent, as the office-supply chain dropped one spot to No. 17.

PC Mall

made its list debut at No. 18 this year with $449 million in sales, beating out No. 19

Sony Style

by $100 million. Sony’s sales of $349 million were up 5.9 percent compared with the prior year and enough to move the chain up one spot.

B&H Photo

, the one-store and online retailer, also slid up a spot this year, grabbing No. 20 on the list. B&H had $303 million in sales, a 10.1 percent increase.


Army-Air Force Exchange

, No. 21, experienced a flat year, with sales inching up just 0.8 percent to $262 million.

2009 was not a good year for

Ritz Camera

, as the chain filed for Chapter 11 bankruptcy protection in February, closed 800 Ritz Camera and 130 Boater’s World stores in March, and put itself on the block in July. The TWICE Top 25 has the chain’s sales falling 56.8 percent to $238 million. In 2008 it had occupied 19th place on the list.

J&R Computer & Music World

, New York’s block-long CE superstore, enjoyed a 13 percent sales increase to $232 million, good for No. 23 on the list. This is two places better than where the company landed in 2008.

TV shopping stalwart


held its position at No. 24 with $231 million in sales, a 6.8 percent jump.

And taking the prized last spot on the report is


. The mass merchant again suffered double-digit losses, with sales falling 17.9 percent to $183 million.


NEW YORK — The TWICE Top 25 PC Retailers Report ranks the leading domestic computer technology dealers by sales revenue of the following products: notebook and desktop PCs and monitors; hardware such as hard drives, keyboards, PC cards and mice; external drives; printers; digital cameras; and software and peripheral accessories.

Retail sales figures are based on information supplied by retailers responding to a 300-dealer survey by TWICE and research partner The Stevenson Company. Absent their input, estimates were developed from Stevenson’s internal markettracking surveys (TraQline) and industry sizing based on wholesale shipment figures from the Consumer Electronics Association (CEA), average retail price points by products, and other sources.

All estimates were further refined with public filings with the Securities and Exchange Commission (SEC), TWICE industry analyses, financial analysts’ reports, published data and other sources. Sales figures for 2009 were then compared with 2008 sales tallies and adjusted if necessary to more closely track industrywide revenue growth.

Sales are considered to be revenue received for merchandise only sold solely through the retail channel.

Stevenson, based in Louisville, Ky., began as the global economic analysis and research department of GE Appliances. Now independent, the market research firm has served the majap and CE industries for more than a decade. Its TraQline syndicated quarterly survey of 150,000 shoppers measures retail purchases of consumer durables, and provides estimates of unit and dollar market share and other key data points.


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