TomTom Launches 2 Programs

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Concord, Mass. -


is rolling out a discounted roadside assistance service for owners of its portable navigation devices (PNDs) and free customization of select new PNDs with custom graphics, artwork or photos.

The Roadside Assistance service is available to U.S. and Canadian owners at discounted prices to owners of any TomTom PND or TomTom iPhone app. The service covers towing, flat tire repair, jump starts, vehicle lockout service, fuel delivery and the like. It's available through Cross Country Automotive Services, one of the largest providers of dispatched roadside assistance services in North America, TomTom said. Consumers can choose between an annual membership fee or per-incident fee.

Details are available at


Free PND customization is available to consumers who buy any of five PNDs through TomTom's website. Downloadable celebrity voices can also be added to any order. Through the program, consumers select from hundreds of professional designs, custom art, and colors or choose a personal photo for printing directly onto the PND. The printing is done by custom printer CafePress.

Unlike skins, the designs are printed directly onto the device, so consumers can't customize a PND that they currently own of customize a device purchased at a retail location, a spokesperson said.

The customizable PNDs are the EASE (black or white), XL 350 TM, XL 340 S, XXL 550 TM and XL 540 S.


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