Alviso, Calif. -
kicked off Monday a limited-time holiday promotion, slashing up to $200 off the price of certain set-top DVR boxes.
Pricing for TiVo Premiere and TiVo Premiere XL boxes have been reduced to $99.99 with a one-year DVR service commitment of $19.99 per month, which TiVo said amounts to an upfront instant savings of $200 on each device.
The price for the large recording capacity TiVo Premiere XL was cut to $299 from $499, and also requires a one-year service commitment at $19.99 per month.
TiVo said the "holiday prices" will enable cable viewers to better what they get in a typical cable system DVR by integrating broadband content and other features in one box and with one remote. A broadband connection is required to access Internet content.
"TiVo delivers the best entertainment experience money can buy for your HDTV. And in keeping with the holiday spirit, we've listened to our customers and reduced the upfront cost making it even easier to give the gift of TiVo to yourself or others," stated Joe Miller, senior vice president of retail sales and marketing for TiVo. "TiVo is the easiest and only complete way to get both television and broadband content in one simple experience. Whether you want traditional TV or movies, web videos, or music you have access to an amazing array of Internet content from Amazon Video On Demand, Netflix, Hulu Plus (coming soon), YouTube and more -- plus your live and recorded cable television programming all packaged in one sleek device."
The boxes are available through the TiVo website and Best Buy stores.
"In addition to offering customers the easiest and best way to get all of their television this holiday season, from a corporate perspective we believe this promotional pricing strengthens our business model by improving the lifetime value of each new subscriber through higher monthly subscription fees," Miller added.