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TiVo Adds Pandora Radio Service

Alviso, Calif. – Digital video recorder (DVR) resource TiVo revealed
Monday that it is now offering Pandora Internet radio service on all


Premiere boxes.


joins TiVo’s
current musical lineup of Rhapsody, Live365, Music Choice and songs connected
from a PC or Mac music library. 

 “Just as TiVo
revolutionized your television and personalized your viewing content, the
Pandora application brings additional music customization to the all-in-one
TiVo box,” Jim Denney, TiVo product marketing VP and GM said in launching the
capability. “With Pandora now available on TiVo Premiere, we offer customers
even more options when it comes to music including personalized on-demand
radio, audio podcasts, music videos, music from your PC, and more through the
TV and with just one remote.”

Pandora offers users personalized radio stations, making
intelligent song selections based on a sample song or artist selected by the

TiVo applies its signature “Thumbs Up” and “Thumbs Down” to help
the service identify the songs and styles that most appeal to users.

The Music Genome Project, a detailed, hand-built musical
taxonomy, powers Pandora’s personalization – using musicological “DNA” and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings.

On the TiVo platform, users create a new free Pandora account, or
with existing Pandora accounts.

Users can also access Pandora stations created on TiVo on any
other platform where they listen to Pandora, including PCs and smartphones and
other connected devices. 

“Pandora and TiVo share the goal of serving up relevant and
engaging content for our listeners and viewers,” stated Jessica Steel, business
development senior VP.  “We’re excited to
add TiVo to the many platforms through which users can access and enjoy