Alviso, Calif. — TiVo said Media Performance Monitor America (MPMA) became the latest TV ratings tracking firm to subscribe to its Stop||Watch ratings service for its DVRs.
The media-performance-tracking firm said it will use the Stop||Watch ratings data to further enhance its monitoring capacities with the aim of maximizing advertising investment returns for its clients.
The Stop||Watch ratings provide a comprehensive collection of TV audience data, granting MPMA greater insight into the viewing behavior of today’s TV audiences.
Through detailed analysis of viewers’ commercial-watching patterns, MPMA, as a firm working exclusively with advertisers, will have a unique perspective into delivering ideal return-on-investment (ROI) solutions to clients, the company stated.
