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Daytona Beach, Fla. — Texas Instruments is promoting its HDTV DLP technology to NASCAR fans through its sponsorship of Hall of Fame Racing’s #96 DLP HDTV Chevrolet in the 2006 Nextel Cup Series, including the upcoming Daytona 500.

In addition, TI said it will introduce at the race a mobile marketing unit to educate fans on the benefits of high-definition television and TI’s DLP technology for watching races.

The car will make its debut, driven by two-time NASCAR Cup Champion Terry Labonte, in the Daytona 500.

Texas Instruments said the new grand-scale DLP Reality Zone mobile marketing unit will be located in the midway, and will feature visual presentations of DLP HDTVs from manufacturers including Mitsubishi, RCA, Samsung and Toshiba.

Also to be showcased are DLP home theater projectors from InFocus, Mitsubishi, Optoma and Samsung.

Also slated is a 3-D HD demonstration on a 20-foot screen using dual NEC DLP projectors, TI said.

For the Daytona race, TI has partnered with retailers Tweeter and Sound Advice to offer race fans a 10 percent discount on DLP HDTVs. The discount will be applicable for a limited time surrounding the season opener.

Both retailers will have prominent placement on the #96 DLP HDTV Chevrolet and will be featured in DLP HDTV national TV and radio advertisements running before and during the race, TI said.

Sound Advice and Tweeter will bring HDTV experts to DLP Reality Zone to educate visitors on the technologies.

In addition, TI’s DLP technology will be featured on the #96 DLP HDTV Chevrolet team Web site at

Hall of Fame Racing is the new team behind the #96 DLP HDTV race car, which was formed by former Dallas Cowboy quarterbacks Roger Staubach and Troy Aikman and Chevrolet Corvette Manufacturers’ Championship Trans-Am driver Bill Saunders.

The multiyear relationship between TI and Hall of Fame Racing includes an agreement with Joe Gibbs Racing to provide cars, engines, technology and various racing support services.