San Rafael, Calif. -
in association with the College of Optometry will open the world's first 3D Performance Eye Clinic on Oct. 6.
Located in Beaverton, Ore., the 3D Performance Clinic will employ state-of-the-art technologies (including a 3D theater with THX Certified equipment) and 3D expertise to diagnose and treat eye coordination problems affecting 3D vision.
Research findings from this work will be used to help the entertainment and CE industries (among others) to better understand 3D health related issues, enabling new products and content to provide an enhanced consumer experience, THX said.
This is especially critical in the 3D market, as stigmas regarding comfort and performance are overcome.
The Eye Clinic will use the benefits of controlled lighting, optimized viewing angles and freedom from visual distractions.
Housed in the clinic is a movie theater, which will measure binocular vision performance while viewing 3D content.
THX said measuring binocular vision is important to help diagnose and treat eye coordination problems as the ability of both eyes, independently and together, must work simultaneously to process visual information smoothly and effortlessly with no discomfort -- improving the 3D experience in real life applications.
To help drive the research performed at the clinic, state-of-the-art equipment is needed and was sourced by THX, totaling nearly $40,000 in retail value.
A number of THX partners and vendors, including Intel, Nike and Planar Systems, were credited with making numerous contributions to the project. Additionally, THX helped source THX Certified products from partners for the 3D Performance Clinic including:
â€¢ Atlantic Technology system 4200 7.1 surround speaker system
â€¢ Chief LTAU flat-panel mount
â€¢ Chief RPMAU video projector mount
â€¢ JVC DLA-RS50U Professional 3D Video Projector
â€¢ LG 50PZ950 50-inch 3D flat-panel display
â€¢ Onkyo TX-NR1009 7.1-channel A/V receiver
â€¢ Onkyo BD-SP809 Blu-ray Disc player
â€¢ Stewart Filmscreen 90-inch StudioTek 130 automated projection screen
â€¢ Universal Remote Control MX-450 fully programmed RF remote control