THX, BluFocus Develop 3D-Content Certification Program

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San Rafael, Calif. -




, which provides quality-assurance testing for home video content, have developed 3D-certification programs for authoring and producing 3D video and for ensuring the interoperability of 3D Blu-ray discs with Blu-ray players.

The two companies will also research the root causes of fatigue experienced by consumers when viewing 3D video through 3D glasses.

 For its part, THX is developing certification standards for 3D consumer hardware, including TVs and other devices, THX told TWICE. The company expects to unveil final standards during the CEDIA Expo.

 For their video-content program, THX and BluFocus are marketing their services and certification mark to producers and distributors of movies, television programs, games and other content. The companies said they will work with content producers to implement best practices for adding such 3D elements as onscreen characters, objects, graphics and subtitles.

Under the joint program, a THX-BluFocus certification logo and one to three icons would appear on disc packaging and, for digital downloads or streams, on digital artwork. The icons would signify one of the following:

 * THX-BluFocus AV Certification, which would indicate that audio and images maintain the quality and detail of the original masters.

* THX-BluFocus Creative Certification, which indicates that all 3D elements were analyzed to detect creative errors and flaws that deviate from the director's intent or might cause viewer fatigue. Subtitles, menus, graphics and other elements could be included in the review.

* THX-BluFocus Interoperability certification, which would apply to Blu-ray discs to ensure they play without glitches on 2D and 3D Blu-ray players. The companies have used a THX-BluFocus certified disc to test playback on more than 100 Blu-ray players from around the world.

BluFocus CEO Paulette Pantoja said the content certification program "will help refine 3D post-production and authoring and help content producers minimize technical flaws long before 3D content is broadcast, streamed or authored on optical disc."

BluFocus, which started as a Blu-ray testing and advisory service in the entertainment industry, recently began providing similar services to the digital distribution and broadcast industries.


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