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THX Aims To Simplify Home Theater Experience

Los Angeles – Consumers who subscribe to cable-TV service will
get a simplified home theater experience if cable operators adopt THX Media
Director technology unveiled here by


The Cable Show 2010.

The technology delivers metadata over a cable network to a cable
settop box, enabling compatible TVs and home audio systems to automatically
select the correct aspect ratio, color space, surround-sound modes, and other
settings designed to ensure that the filmmaker’s artistic intent comes through
a home theater system. It would also automatically switch between 2D and 3D
playback, the company said.

The technology can be added to the installed base of set-top
boxes (STB) via a firmware update, THX added.