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THX Aims To Improve Visibility With Dealer Program

Denver — THX unveiled a THX Retailer Program that it said will help educate and promote specialty retailers that sell THX-certified A/V equipment.

To participate in the program, retailers must meet such requirements as running a brick-and-mortar location, displaying THX-certified products, offering an up-to-date website, and passing an exam on the benefits of THX technology.

“Ultimately, our goal is to raise the level of knowledge across the board so that people who have a passion for movies and music can understand how to assess and compare their entertainment technology to improve and enhance that experience,” said THX partner marketing manager Matt Severaid. “That process often takes place at retail, where questions are asked and advice is given.”

THX and companies offering certified products “will look to identify, provide resources for, educate and promote retailers who offer their customers quality advice on product selection as well as insight into technologies proven to enhance the home entertainment experience,” THX said.

Premier retailers will get a plaque to display in their store, a listing on THX’s website retailer locator for consumers, and access to the THX Dealer Resources page, which provides reference materials and additional links to THX-recommended learning resources and marketing tools, the company said.

THX will be on hand at their partners’ conference exhibitions to discuss the new THX Retailer Program as well as showcasing THX Certified products and technologies.