Avenel N.J. - Former Pioneer Mobile president Ed Sachs has been tapped by audio wholesaler Thunderball Marketing to advise and consult its DJ Tech Professional division.
Sachs, a managing partner with Associate Marketing Partners, will serve as the division's national sales manager during the consultancy assignment, working from his West Coast office. He is tasked with helping to direct national sales and distribution of the DJ Tech product line.
Thunderball noted that Sachs is well known in the industry and "will increase DJ-Tech Professional's presence in the audio community, increase market share and secure important dealer relationships. Ed Sachs is the face that we want to introduce DJ Tech products with. Ed's respect in the industry is second to none."
Sachs began at Pioneer as a regional rep nearly 30 years ago and retired from the company in 2009. The industry veteran is credited with creating the recent "12-Volt Initiative," a unified marketing campaign for the car electronics business.
"The decision to work in an area of growth in these difficult economic times, and to work with solid, long-time partners while I was at Pioneer, is one of the easiest decisions I have made," Sachs said. "I look forward to helping this division grow and flourish."