Elmsford N.Y. - Tenba has launched a new video-only Web site which the company describes as "an online cable TV box, custom-programmed for camera and laptop bag shoppers."
The site (
) features more than 20 "channels" - with more being added regularly - each providing a highly detailed, personal demonstration of one of the company's gear-carrying bags and cases.
Most of the three- to five-minute videos are hosted by Tenba product manager Peter Waisnor, who explained that "the goal was to duplicate the experience of having a really knowledgeable store salesman spend time showing you every detail of a product, without having to leave your desk or couch."
Waisnor said that he does the video demos himself because aside from being the product manager, he is a photographer, so he can show viewers the features in a way that they will be able to relate to. "Our customers are typically professionals or serious enthusiasts, and they are entrusting very expensive equipment to the bag they carry. They know and appreciate when they are listening to someone who comes from their world."
The videos are informational, taking the time to show everything about every product, inside and out. But Tenba sprinkled the videos with a dose of humor and even an occasional bit of physical comedy. One clip for outdoor photo bags has Waisnor being doused with a torrent of water, and another shows him zooming off-screen lying on top of a rolling case. "We want viewers to see what the products really do and how they perform, and sometimes getting drenched is the best way to do that," said Waisnor.
Tenba said that customer feedback has been very positive so far and the information provided is comprehensive enough that consumers can walk right into a camera store and buy a product immediately, with confidence. "It's not often that customers get a personal shopper for something like a camera bag," Waisnor said, and "people clearly appreciate it."
For more information, visit
, or Tenba's main Web site,