TCL To Make Ikea's Upplea Components

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TCL has teamed up with Swedish furniture retailer Ikea to develop and manufacture its new living room concept of complete TV-solutions including TV, sound and furniture.

TCL is one of the China’s largest TV manufacturers, and also produces sound systems and Blu-ray Disc players.

The two companies are developing furniture solutions with integrated technology.

The concept is said to reflect “the aspiration of TCL -- The Creative Life -- to bring innovative and creative design enhancing its technology advances and blending seamlessly in consumer interiors.”

Tomson Li, TCL Group chairman, said the partnership “reflects our commitment to fully enable everyone to discover a new world of entertainment and services in an innovative design for seamless integration into your home.”

“TCL is a large and competent supplier that immediately understood our ambition to create unique and complete TV solutions from a home furnishing point of view and supported in making the right choices and by developing and manufacturing these products,” stated Marcel Godfroy, Ikea of Sweden, project leader.

TCL currently offers a smart TV, based on Cloud computing technology, with an intuitive graphic user interface and built-in Wi-Fi connectivity.

Ikea, a global retail home-furnishings chain, said it plans to offer the integrated A/V electronics/furniture system line, called Uppleva, in five European cities starting in June, throughout seven European countries this autumn and in its remaining markets in the summer of 2013.

System prices are expected to start at around $963. They will be available in a variety of screen sizes and colors, and will include wireless speakers and built-in CD/ DVD/Blu-ray players.

This is another interesting case of furniture and electronics meeting recently in search of higher margins. Conn’s recent observation is that it foresees its furniture and bedding business comprising as much as 50 percent of its sales mix over time at the expense of CE.

And the Nationwide Marketing Group said at its group meeting in February that it is putting an emphasis on more bedding and furniture sales for its members, and trying to attract more furniture retailers to carry CE and vice-versa.

Nationwide wants to attract 1,000 more retailers to the group, many of them furniture dealers and they want those dealers to begin to sell CE to increase store traffic.


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