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Target Releases Black Friday Ad, To Open Earlier On Thanksgiving

Minneapolis — Target has released its Black Friday sales circular, and plans to open an hour earlier on Thanksgiving this year.

The circular, posted here, is highlighted by a Sony PlayStation 4 console, available at 8 a.m. Black Friday morning for $400, and a 40-inch Element LED TV for $270.

Other doorbuster deals include Beats by Dr. Dre Solo HD headphones for $119, reduced from $180, and a 16GB iPad Air Wi-Fi for $479 plus a $100 Target gift card.

Black Friday sales will run Thanksgiving through Saturday, although Target will also feature 15 online-only daily deals for two weeks beginning Nov. 24.

This year, the discounter will open its doors at 8 p.m. on Thanksgiving, one hour earlier than last year and four hours earlier than 2011, when more than 200,000 employees, family members and others signed an online petition to protest the holiday disruption.

In a statement, merchandising and supply chain executive VP Kathee Tesija said, “For both our guests and team members, Black Friday is an exciting event that officially marks the beginning of the holiday shopping season. By offering advance access to deals at and opening our stores earlier, we are making it easier for guests to build a Black Friday ritual that works for them.”

Stores will also remain open until either 9 p.m. or 10 p.m. on Christmas

Target is part of a growing cadre of national retailers that will be open on Thanksgiving, including Best Buy, Kmart and Sears, OfficeMax and Toys“R”Us.