Target Expands CE Trade-In Program


Minneapolis - Target has expanded its CE trade-in service to 1,490 stores, and is accepting additional categories.

The service, provided in partnership with Boston-based CE exchange and recycling service NextWorth, will now be offered in all stores with Target Mobile centers.

The trade-in program now also accepts pre-owned calculators and DVDs, in addition to iPods, iPads, iPhones, cellphones, Nintendo DS units and video games.

"The expansion of Target's Electronics Trade-in service comes at a time when parents are really looking to save on back-to-school purchases," said Target merchandising VP Nik Nayar. "Our service is budget-friendly and it gets Target's guests involved with reducing e-waste."

Products are evaluated on-site, and values are determined based on the model and condition of the item. Customers then receive a prepaid card for the value of the trade to put toward their next Target purchase. Items can also be exchanged online at

, where customers have the choice of cash or a gift card for their trade-in.


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