Target Adds Eye-Fi Cards

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Mountain View, Calif. -


,  maker of wireless memory cards for digital cameras, said Wednesday that its Connect X2 ($49.99 street price) will be available for purchase at 1,740 Target stores in 49 states and at

The Eye-Fi technology simplifies backing up and sharing photos and videos by using a Wi-Fi transmitter built into SDHC sized memory cards to transfer digital files from cameras and camcorders without wires.

The Eye-Fi cards will be sold at the mass merchant in time for the back-to-school shopping season.

"Target's commitment to providing a fun and convenient shopping experience with unique and highly differentiated products at affordable prices makes it a necessary stop on many family's back-to-school shopping trips. Having Eye-Fi available there gives families the ability to more easily share photos and videos with friends and family," said Jef Holove, Eye-Fi CEO. "Capturing that first day of school is always memorable, kindergarten through college, and the Connect X2 makes backing up and sharing photos so effortless, busy families will be able to send pictures soon after taking them."

The Connect X2 works like a regular SDHC memory card and is compatible with everyday compact cameras, Eye.Fi said. Users will automatically be able to upload photos and videos to their computer and such websites as Flickr, Facebook, Picasa and others.

The Eye-Fi cards hold 4GB of capacity to store up to 2,000 photos or 90mn of video with Class 6 read and write speeds.

The cards will also provide the following benefits:

  • wireless uploading of JPEG photos and videos at 802.11n Wi-Fi speed;
  • endless memory by freeing up space on the card after pictures are safely delivered;
  • automatic backup to chosen folders on a computer, or  directly into iPhoto for Macs;
  • easy organization by automatically sending images and videos to date-based folders; and
  • the ability to select pictures prior to transfer.


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