Toshiba America Consumer Products has tapped The Advantage Group (TAG) as a new national distributor for its consumer electronics products to independent customer installers and related specialists, the company announced.
Member distributors of the TAG Group will handle Toshiba’s full consumer electronics product line ranging from front-projection, flat-panel and DLP TVs to DVD recorders and other video and audio products. TAG is a national value-added distribution organization serving custom installers, system integrators and installing retailers.
“As we expand our line with increasingly sophisticated and proprietary enhancements to digital technology, we are very enthusiastic about the opportunities to match up our cutting-edge products with the high-tech customers that The Advantage Group serves,” said Jerry Satoren, Toshiba Consumer Products sales VP.
Ted Green, TAG’s executive director, said “the addition of Toshiba to TAG’s vendor roster provides exciting new options for our members in designing custom installations. Toshiba has one of the industry’s most extensive lineups in digital home entertainment, and its cutting-edge products and technology are at precisely the level of sophistication that our members’ customers are seeking — making the brand a perfect fit in the TAG product lineup.”