Dallas – IT and CE
distributor Synnex has appointed Microsoft veteran Bob Culliton VP of its Jack
of All Games gaming division.
He reports to Fred
Towns, president of Jack of All Games and New Age Electronics, the company’s CE
division.
Culliton
previously spent 21 years at Microsoft, the last two as national sales manager.
Towns told TWICE at the NATM Buying Group meeting, here, on Wednesday that the appointment
reflects a new strategic thrust for the gaming division, which will capitalize
on the growth of the entertainment center as a key hub in the home.
Synnex acquired
Jack of All Games last year in a $43 million cash deal that gave it entrée to
the $20 billion video gaming business. The division distributes consoles,
software and accessories by such companies as Activision, Blizzard, Electronic
Arts, Microsoft, Nintendo, Sony and Take-Two.
