Boston
– Ninety percent of U.S. consumers interested in buying an iPad in the next 12
months already own an Apple product, and the 25- to 34-year-old age group is
more likely to buy than any other age group (see table), a Strategy Analytics
survey found.
“Apple
can mop up plenty of iPad demand from its loyal customer base before it needs
to start focusing on the 50 percent of people who do not yet own one of its
products,” said analyst Peter King.
The
survey also found rapid expansion in the number of multiple-iPad households. Respondents
with at least one iPad own an average of 1.7 iPads per household, the survey
found. In addition, almost half of households that already bought an iPad plan
to buy another one in the next 12 months, according to the July survey of 2,000
U.S. consumers.
All
told, 18 percent of Apple-owning households are somewhat or very likely to buy
an iPad in the next 12 months, compared with only 2 percent of non-Apple
households, the survey found. In fact, almost a third of iPhone owners plan to buy
an iPad in the coming year, Strategy Analytics added.
Among
the overall population of people aged 15 and older, 9.8 percent said they are
somewhat or very likely to buy an iPad in the next 12 months. In the 15 to 24
age group, 12.5 percent are interested, and 17.7 percent of people in the 25 to
34 group are interested. Demand drops slightly in the 35 to 44 age group to
14.8 percent and to 5.9 percent among 45- to 54-year-olds.
