Super Bowl TV Sales Could Hit 4.5M Units: Survey

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Washington - At least 4.5 million shoppers plan to take advantage of Super Bowl promotions to purchase a new TV, a new survey suggests.

That's up 25 percent from the 3.6 million last year who said they would buy a TV before the big game, and the 2.7 million who planned to buy one in 2009.

The poll, conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), indicates that about 171 million people will tune in for Super Bowl, the most in the survey's history.

Of those, another 2 percent, or 3.4 million, said they planned to buy furniture or a new entertainment center to help celebrate the Packers-Steelers showdown.

Retailers also "have cause for celebration" thanks to consumer demand, said RAMA executive director Mike Gatti. "Consumers hoping to wow their friends and family with a new HDTV should act fast as this is one of the most popular times of the year to buy new televisions."

Yet dealers are still facing a tepid sales environment following a lackluster holiday season.

To help stimulate business and make way for new models in March, manufacturers are passing along compelling price promotions and bundles. At Best Buy, those include an exclusive sale on a range of Sony 55- and 60-inch LED TVs, including 3D and 240Hz models.

 "Our customers tell us that this is an ideal time of year to upgrade or invest in new big-screen televisions, so we wanted to give them a great excuse to come into Best Buy by offering deals on some of the best and largest TVs we carry," said home theater senior VP Mike Mohan.

Sale items include a 55-inch 240Hz 3D Bravia, model KDL-55HX800, for $1,799, representing a $1,401 savings.

Best Buy is also offering deals on its 42- and 55-inch private-label Insignia LEDs, the former for $650, a savings of $350, and the later for $1,000, a savings of $600. Both are bundled with a free Internet-connectible Insignia Blu-ray Disc player.

Best Buy is also guaranteeing free delivery in time for Super Bowl for any HDTV purchase of $999 or more made by Feb. 2, 2011.


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